Pix & Toby is an eco-friendly children's apparel brand that transforms the simple act of getting dressed into an opportunity for learning. Inspired by the timeless simplicity of educational flashcards, the brand makes education playful, stylish, and accessible for curious toddlers and design-conscious parents.
Role: Creative Direction, Branding, Illustration, Content Strategy, Social
Educational clothing for children can often feel overly playful or visually busy. The challenge was to create a brand that supports learning while still feeling modern, stylish, and appealing to both children and parents.
Pix & Toby brings together early learning and thoughtful design. By combining familiar words with playful illustrations, the brand turns everyday clothing into an opportunity for curiosity, conversation, and discovery.
Inspired by classic educational flashcards, each garment pairs a word with an illustration children can recognize and learn from.
Wear what you learn.
The brand is bright, playful, and approachable, with a clean visual language that feels modern and elevated. Simple typography, cheerful colors, and expressive illustrations create a world where learning and style come together naturally.